Niche Research - The way to Research a niche market the proper way

There are a lot of misconceptions out there about profitable niches list. One of the biggest lies, that even many experienced marketers take up, is always that levels of competition are determined by the volume of pages which can be optimized for that term you are thinking about looking to rank well for. Should you search affiliate marketing forums, you can find endless backwards and forwards debates about the relative validity of determining the volume of competing pages with all the phrase in quotes versus searching the phrase preceded with the allinititle modifier. What rarely generally seems to get mentioned in these heated debates between these two different methods is the following - neither of those really matter, in the final estimation.



Yes it's true. That's what I said. Neither of the two needs to be one last determiner.

Sure, they are a fairly useful guide. Obviously, a web site with a million competing pages (whichever way you judge competition) will likely be harder to rate for when compared to a site with a hundred competing optimized pages. If you consider it in those broad strokes, it appears obvious.

However, the place that the grey area actually starts to appear is when you concentrate on a term with 5000 competing sites the place that the top 10 are very well optimized might be a lot more tough to rank well for than a term with 50,000 competing sites in which the top ten are pretty poorly optimized.

To discover the degree of optimization in the top sites, you can quickly consider a few factors. Of course, none alone will give you the total picture, but taken together, they could give you a decent guide.

To begin with, have a look at how much of the visible content is in bold. Remember, Google highlights the keywords because were searched for in bold. If you have bold in the title, inside the content snippet, and in the URL - which is very good optimization to the keyword. That site could possibly be difficult to displace with that factor.

Next, take a check out Google Page Rank of every listing. Should you be serious, you may even consider the Google page rank of the baby page that seems within the rankings, and also the Page Rank of the property page for the site seems like on. The higher all these are, greater solid which makes their position from the rankings. There are plugins for Mozilla Firefox which can be freely available which help you quickly determine Google page rank. A couple of these are generally SEO for Firefox and SEOQuake. My personal preference is SEO for Firefox, but SEOQuake can be quite useful.

Lastly, look at the backlinks each page has pointing with it - both on the individual page in addition to your home page of the main site. You can find Mozilla Firefox plugins that may help you determine this also, but it is equally easily based on doing a simple custom search in Yahoo. You will need to put "link:" to the search box and then the url of your website.

Using extra little bit of time and energy to vet the pages within the best search results before you begin to chase a keyword gives you an infinitely more realistic picture within your niche research than only understanding the variety of competing sites!